Future Hall of Famer Steph Curry used his sneaker free agency to shine a light on Penny Hardaway and fellow former Magic star Shaquille O'Neal.

This is article is reprinted with permission from Sneaker History, Nick Engvall’s Substack about sneakers, culture, and the ...

While still waiting to make his 2025-26 debut, Tyler Herro stars in Nike's latest commercial about the importance of Heat ...

Leonard’s ascendance came at the perfect time for Impact Sports, a successful NFL agency whose founder, Frankel, was looking ...

Ronaldo’s lifetime deal reaches the billion-dollar mark because Nike secured permanent rights to his name, image, and CR7 branding across boots, apparel, and global campaigns. The CR7 product line is ...

Faker's dynasty, spanning twelve years and three consecutive titles, has become a stabilising narrative that sponsors, investors from every corner, even industries far removed from gaming, and governm ...

James claims that he was unstoppable during the games despite playing against NBA stars. Metta World-Peace somewhat agreed when he said Bron was cooking. Meanwhile, Antoine Walker said that James was ...

Wearing the Nike LeBron 23 in Year 23, James looked great in his first game back, considering the circumstances. With Luka ...

Nike is launching a statement piece that shifts the focus from the court to the kingdom. The new LeBron 23 “From This Point ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. On Oct. 29, 2003, an 18-year-old LeBron James made his debut in ...

This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability are accurate at the time of publication. Throughout his ...

Los Angeles Lakers forward LeBron James has not yet made his NBA regular season debut. However, James' presence in the league and the footwear industry is as palpable as ever. Earlier this fall, Nike ...