The decision creates a “unified strategy under Authentic’s ownership for the Eddie Bauer brand, leveraging Oved’s strengths ...

Eddie Bauer is the latest brand to join the resell game. In an addition to its (Re)Adventure gear rental program that launched last year, the brand will now allow people to resell their pre-owned ...

There’s a new day dawning at Eddie Bauer. The company is debuting a brand repositioning and expansion strategy that includes an updated logo and messaging to embrace its outdoor roots, a heightened ...

Outdoor brand Eddie Bauer is the latest retailer to be snapped up by brand management firm Authentic Brands Group (ABG) and SPARC Group, a joint venture between ABG and mall operator Simon Property ...

Kohl's on Monday announced a tie-up with Eddie Bauer to launch this coming fall. An assortment of the outdoor brand's seasonal gear and year-round products for women, men and kids will be sold "in as ...

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