The Super Bowl has evolved so that viewers can now tune in to NBC's linear channel, as well as stream it via Peacock, Fubo, Hulu+Live TV, YouTube TV, and NFL+. One channel that is conspicuously absent ...

Media companies on CTV and beyond will be upping their own game to compete at the Winter Olympics and Super Bowl this month and also in the future. We are experiencing high profile testing of new ad ...

On Tuesday, February 24, Erin Firneno, EVP of business intelligence at Advertiser Perceptions, will moderate the Streaming Media Connect panel 'Match & Measure: Evaluating CTV Ad Effectiveness.' As ...

Scientific's 2026 State of Performance TV Report finds the category now leads media investment, ties social as the most effective channel, and drives both revenue and brand growth ...

Spanglish Movies in partnership with FAST Channels TV, announced today the development and upcoming launch of two new political FAST channels for U.S. Hispanic audiences ahead of the 2026 elections: ...

While the industry obsesses over the broadcast buy, the real opportunity lies in the data. Streaming has surged to capture nearly half of total TV viewing time, yet it still commands only around 30% ...

Generative AI has transformed the technology, the workflow, and arguably the ethics of dubbing dialogue for TV and movies in recent years, with the costly and time-consuming traditional approach of a ...

The real issue facing marketers today is not the disappearance of identity, but its fragmentation. Signals are multiplying across browsers, devices, apps, platforms, and environments, each behaving ...

In the immediate aftermath of Netflix's shift to an all-cash offer, Julie Clark, TransUnion SVP of Media & Entertainment discusses implications of a potential Netflix-WarnerBros. acquisition for ...

The increasing likelihood of a Netflix-Warner Bros. alliance inevitably leads one to speculation of how the resulting juggernaut might impact global and regional SVOD markets where superbundles ...

Miri Technologies Inc. today unveiled its V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP distribution. Designed with an emphasis on exceptional ...

Amagi Media Labs Limited has listed on the Indian stock exchanges (BSE and NSE), becoming the first cloud-native SaaS provider offering end-to-end solutions for broadcasting and streaming to go public ...