Work to examine the public's preferences for language has underscored the importance of carefully considering the terminology ...
Tara Mackay, head of global events at The Research Club, has established an event planning business focused on the data, ...
The market research industry has a “false modesty” about its work and is not good enough at marketing itself, the MRS Agency ...
UK – The government has outlined its priorities for online safety, including more research into the impact of technology, ...
Strategic insight firm Opinium has appointed Jamal Khadar as associate director as part of the business’ investment in its global qualitative research.
Nicole Lemen has been promoted to senior research manager, having been research manager beforehand and having worked within ...
Consumer behaviour business Circana has partnered with food retail chain SPAR International on consumer data and insights.
Media evaluation firm Comscore has been granted a patent on its linear and connected television predictive modelling tool ...
Brands need to recognise the importance of inclusion for consumers, and can help create an environment where people support ...
US – Personally and culturally relevant advertising on social and video platforms increase the likelihood of consumer ...
Media advisory business Ebiquity has appointed Ruben Schreurs as group chief executive officer, succeeding Nick Waters, who ...
Melbourne-headquartered full-service research agency Honeycomb Strategy has received B Corp certification following a ...