Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Singapore Sports Hub has been renamed The Kallang as the precinct prepares for a wave of new experiences across sport, ...

Global creative and communications agency W Communications has launched HelloFranses! in Asia, establishing Singapore as the ...

KFC Singapore is bringing a taste of Japan to the island this Christmas with its latest campaign, “Chikin land”, turning five ...

Mobile gaming advertisers spent much of 2025 in acceleration mode, fuelled by rising installs, surging creative volumes and a ...

Downtown East has shown how strategic timing and seasonality, when harnessed with intent, can become more than a calendar ...

Xbox and Crocs have joined forces to launch a limited-edition collection of gaming-inspired clogs.

Ogilvy’s ASEAN business spans six remarkably different markets, and for Kunal Jeswani, the CEO overseeing Malaysia, Singapore ...

Ultimately, success lies not in replacing humans with AI, but in leveraging technology to amplify human creativity, ...

Adobe has expanded its global partnership with Real Madrid as the club looks to scale content creation and deepen ...

As the European Commission gave the green light to the Omnicom-IPG deal, 2025 is shaping up to be a landmark year for mergers ...

Omnicom has completed its acquisition of Interpublic, forming the world’s largest holding group with more than US$25 billion ...