The easiest way to reduce sugar in beverages is simply to put less in. But how far can you go before consumers will no longer ...

Walmart has introduced its new ‘Modern Soda’ category: featuring innovative, better-for-you soda brands that are far from the ...

Eisberg also did its own study into alcohol consumption, finding that 36% of Gen X are exploring ‘sober curious’ lifestyles ...

A revolutionary process that preserves unpasteurised sake for year-round consumption could revitalise an industry facing ...

Constellation Brands is divesting the vodka brand as part of its efforts to focus on higher end wine and spirits.

Simply Spiked is launching its first-ever LTO – Cranberry – to help ‘put a juicy spin on holiday gatherings’. Simply Spiked ...

Energy drinks often contain high levels of caffeine and sugar, alongside taurine and other substances. What’s most concerning ...

“We appreciate President-elect Trump’s goal to protect the American people and U.S. jobs,” he said. “Our industry has been ...

Asahi Group Holdings (Asahi) has seen steady growth in the third quarter of 2024 buoyed by a rise in local Japanese demand ...

Our expert coverage of the beverage industry won’t change, but we’ve tweaked the look and feel of the site to bring you ...

Premium water brand BE WTR aims to “revolutionise hydration” with its filtration and flavour-enhancing technologies, as it ...