The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less ...

Matt Kalish had long been frustrated by the lack of growth in creator media on channels like Twitch, YouTube, and TikTok. The ...

And because smarter ads need smarter targeting, NBCU is also unveiling a new cross-platform tool called LIVE Total Impact. It ...

Jay Richman, Amazon’s VP of product and technology, on how AI-generated ad creative can still stand out at scale without ...

A co-founder of DraftKings is now CEO of a company called HardScope, which is the parent company of the YouTube and Twitch ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Whereas 75% of Coke’s paid media budget went to TV in 2019, this year 70% will go to social media, primarily influencer ...

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience ...

In addition to spending on R&D, Fluency will accelerate its hiring, mainly in engineering, product and AI. Lane estimates ...

On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand ...

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.