Artificial intelligence (AI) is transforming how companies set prices—but experts warn algorithm-driven personalized pricing ...

Sept 5 (Reuters) - Thousands of Oasis fans waited long hours in virtual queues this weekend to get their hands on tickets for the British band's reunion shows next summer, only to find that prices had ...

Recently, the fast food chain Wendy's faced backlash after it announced a plan to start moving prices in tandem with demand, a practice known as dynamic pricing. While consumer outrage may have forced ...

Why is everything so expensive? Blame dynamic pricing. Oh, sure, you can blame other factors, like inflation and supply chain issues, but if high prices were a murder victim, dynamic pricing would be ...