As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious ...

Typography accounts for 90% of website design. The main reason that people visit a website is to read text, whether this means finding information about the company or reading your content. The words ...

Good typography on the web is pretty rare, because it’s hard. Consider quotes. Books use smart quotes, or quotation marks that mirror each other both horizontally and vertically on either side of the ...

No matter how intelligent, logical and measured we think we are, humans can be irrational. Sometimes even illogical. Above all else, we’re emotional beings, and we may often think with our hearts. But ...