Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform's 55 million daily active users.

Roblox Kitten Game is a cat simulator game on the renowned platform. The title draws inspiration from the famous PC release Stray.

Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game.

ROBLOX is one of the world’s most popular video games, offering tonnes of virtual worlds for players to explore. But with more than 40million user-made maps, or “games”, to choose… ...