The Rational Model and Online Decision Making Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web ...

But before we reach for an off-theshelf decision-making model to guide us, we need to take into consideration the premise mentioned above. By using a more rational decision-making approach, the better ...

According to a study conducted in collaboration with the Nobel laureate in economics, Lars Peter Hansen, decision theory is an effective tool for finding the best trade-offs.

Jean-Louis van Gelder, Reinout E. de Vries, Rational Misbehavior? Evaluating an Integrated Dual-Process Model of Criminal Decision Making, Journal of Quantitative Criminology, Vol. 30, No. 1 (March ...