With an out-there look that wouldn’t look out of place in a 1980s wrestling ring, Pit Viper sunglasses have become a go-to choice for anyone looking to bring some attitude to the pregame. But Pit ...

When Chuck Mumford first launched Pit Viper, the Salt Lake City-based sunglass company he founded with college buddy Chris Garcin in 2012, he picked up an old Samsonite briefcase at Goodwill, spray ...

Rob Gronkowski is not impressed with my look. “You’re kinda lame,” says the National Football League star, a man as famous for catching passes from Tom Brady as he is for his party-boy persona. It’s ...

Pit Viper, a Salt Lake City company that sells stylish sunglasses designed to “take a beating” that are worn by professional skiers and cyclists, is a whole vibe. To get a feel for it, take a scroll ...