BERLIN (Reuters) - Scarred by a public relations thrashing over its "Dieselgate" scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty.

The first work created for Volkswagen by its new creative agency, Deutsch LA, premiered yesterday during the third quarter of Super Bowl XLIV. According to Volkswagen, the 30-second spot reportedly ...

Volkswagen has been in full crisis mode since the revelation in September that it was cheating U.S. regulators on diesel emissions. Numerous executives have since departed the beleaguered German ...

Volkswagen is launching an advertising campaign in Europe this month that will also roll out globally aimed at winning back trust and sales lost through its diesel emissions-cheating scandal. The ...

A Volkswagen spokesman said that the slogan ‘Das Auto' would no longer accompany the famous VW badge in the coming advertising campaign. Photo: AFP Scarred by a public relations thrashing over ...

The Volkswagen diesel scandal has seen its share of casualties, as everyone from the VW Group's CEO to its design and R&D chiefs has stepped down. But the latest casualty isn't an executive, it's a ...

Before the Astra, Opel’s compact model was the Kadett. You can find out more about the Kadett/Astra lineage in our extensive guide about the subject, but here’s the thing - Opel is poking VW with the ...

BERLIN, Dec 22 (Reuters) - Scarred by a public relations thrashing over its "Dieselgate" scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early ...