Why this is important for B2B SEO It is critical for search engine marketers to keep up with emerging trends and concepts, particularly those that benefit SEO.

Drawing insights from Holly Rollo's new book Power of Surge, here are five ways marketing has changed, requiring B2B software companies to rethink their strategies and embrace a new era.

It’s time for B2B marketers to make the shift from leads to buying groups and opportunities. Here are the top three concepts B2B marketers need when moving to buying groups: One: It’s all ...

Business concepts for B2B marketers No matter if your business caters to fintech pros or large enterprises, each client requires a strategy that’s tailored to their industry and business goals. The ...

In saturated B2B markets, the clearest way to stand out is to lead with specificity—define the client’s problem in their language and back your solution with real-world outcomes.

As the concepts B2B marketers communicate become more complex, agencies find ingenious ways to tell their stories, says Jamie Manfield of 2LK. And it’s all down to tech.

As the concept of demand generation takes greater hold in online marketing discussions, here are critical points B2B SEO professionals need to consider, based on select research highlights and ...

Familiar now as a point-of-sale payment option, transactional credit is moving into the much larger—and more complicated—world of business-to-business payments. Splitit Payments Ltd. announced on ...

Author: George FeltonPublisher: W. W. Norton & CompanyReviewer: Hamish Pringle, strategic advisor, 23redThis is a good book on how to create consumer advertising. It has many examples and multiple ...

Content - UGC-enabled marketing is no longer a fad; it's become a core part of modern marketers' toolkit. A closer look into UGC benefits, applicability to B2B, and a few key examples ...