Southwest Airlines said it expects profits to surge this year thanks to solid demand and new policies like assigned seating.
Starting Tuesday, customers on Southwest flights will have assigned seats.
Southwest Airlines killed its last brand differentiator — and risks being replaced with its competitors after optimizing away ...
The Dallas, Texas-based carrier transitioned from its longtime open seating system in keeping with competitors like American, ...
Wall Street cheered news that Southwest’s transformation appears to be taking hold.
Southwest ends open seating, frustrating loyal passengers adjusting to assigned seats, delays.
Southwest Airlines (LUV) set a very ambitious goal for 2026 with an EPS target of $4 per share, representing 330% ...
Southwest Airlines gets rave reviews from Wall Street for assigning seats and adding fees, but will the quirky airline ...
A Southwest Airlines flight had its takeoff clearance canceled after another plane mistakenly entered the runway.
5don MSNOpinion
Southwest Airlines' golden age quietly came to an end
It's sad to see Southwest do away with its most unique offerings, but will it pay off for the company?
Some customers have dubbed the Southwest Airlines policy "garbage," while others were more impressed with the shift.
"I had goosebumps," Miles Peterson, 19, says of the cabin's reaction to his duties as an "honorary flight attendant" ...
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