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In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

Max notched the largest month-over-month growth among streaming services in March (+6%), further contributing to Warner Bros. Discovery’s significant monthly gains. Max’s increased engagement was due ...

Nielsen Ad Intel reveals Australia’s travel industry ad spend rose 9% YoY, driven by airlines and travel agents responding to growing consumer demand.

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media ...

NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the ...

Alison is Nielsen’s Head of Global Marketing. She is responsible for leading Product Marketing, Go To Market, Integrated Marketing, Marketing Data, Technology and Measurement as well as Marketing ...