The 30-second spot showcases a Jeep Wrangler navigating prehistoric terrain while encountering seven different dinosaur ...

HUMAIN's Steve Plimsoll talks to Campaign Middle East about development of AI infrastructure and Arabic LLMs in Saudi Arabia.

Platinumlist's Ivan explores how live podcasts events are gaining traction – blending community, entertainment, and brand-building.

Emirates NBD’s #UnitedAgainstFraud campaign raises public awareness of cybercrime methods via engaging content.

This summer campaign from Virgin Connect Roam uses community-led insights to bring travelers a solution in connectivity in more than 190 countries. Virgin Connect has introduced a timely, insight-led ...

From recaps from the shores of the south of France to discourse on how the industry can be better and do better, Campaign ...

Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then ...

"We’ve relied too much on the AI ‘write prompt → generate content → post content’ cycle," says RAKEZ's Ahmad Numan.

Gambit Communications has seen client wins, including Samsung, Property Finder, The Red Sea International Airport, FIX ...

The multi-channel Franklin Templeton campaign was rolled out through radio spots, OOH ads on the Dubai tram, print media and ...

Marwa Kaabour reflects on how Al Masaood’s journey toward ethical leadership weaves sustainability, inclusion and doing good in business.

Royal Jordanian Airlines, and its creative agency of record AdPro&, discusses its post, which reached more than 700,000 people organically.