Proper No. 12 Irish Whiskey is no longer associated with Conor McGregor, as the company dropped him after he was found liable for sexual assault. A jury concluded that McGregor was liable, as he was ordered to pay Nikita Ni Lamhain approximately $258,

The decision, made by the whiskey brand owner, Proximo Spirits, comes just days after the fighter was found liable in an Irish court for the sexual assault of a woman in 2018.

Musgrave — a retail conglomerate that includes UK and Irish brands SuperValu, Centra, Daybreak and Mace, among many others — issued a notice to store operators delisting all brands associated with McGregor, including McGregor's famed Proper No. Twelve Irish Whiskey and Forged Irish Stout beverages.