Every Thanksgiving for nearly a century, giant character balloons and remarkable floats have paraded down Manhattan. The Macy’s Thanksgiving Day Parade began in the 1920s with a now-iconic float ...

The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

Six new character balloons to soar NYC’s skies One of the most exciting parts of Macy’s Thanksgiving Day Parade is looking at the “larger-than-life” balloons. They’ve been a hallmark of ...

Macy's signed a new 10-year broadcasting rights deal with a popular network for its Thanksgiving Day parade special.

The New York City Saint Patrick's Day Parade is coming up, and NYC's parade is a really big deal. It's the oldest and largest St. Patrick’s Day Parade in the world. The first NYC parade was held ...

Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

Macy’s signs a new rights deal with NBCUniversal, for Macy’s Thanksgiving Day Parade® and Macy’s 4th of July Fireworks® on NBC, Peacock and Telemundo, marking a significant expansion to unlock content ...

NBCUniversal and Macy’s said they struck a new pact that will keep the retailer’s popular Thanksgiving Day Parade on the media conglomerate’s properties through 2034, a nod to the growing ...

Countdown to Macy's Thanksgiving Day Parade, and the Macy's 4th of July Fireworks on NBC, Peacock, and Telemundo because NBCUniversal and Macy's have agreed to a new 10-year programming rights ...

a deal that will keep its Macy’s Thanksgiving Day Parade on NBC, Peacock and Telemundo for years to come. The Parade, which winds its way through New York City, culminating at the flagship Macy ...