Forget Black Friday. Let's talk about Brown Friday. It's not exactly what you think, but it has to do with what you think. And now you probably can't stop thinking about it. Brown Friday is so dubbed because it is the day of the year when calls to plumbers spike.

Another key advantage of shopping on Amazon during Black Friday is their price guarantee: If you purchase an item and its price drops before December 2nd, Amazon will refund you the difference. This assurance means that you can buy with confidence and know that you’re getting the best possible deal without having to wait for prices to drop further.

While Black Friday proper won’t arrive until next week, there are already some impressive offers you can start shopping now. Standout discounts include 25% off all of Away’s best-selling luggage, DreamCloud mattresses starting at $419 and 25% off everything at Brooklinen, plus wide-ranging early sales from big retailers like Amazon.