South Carolina QB LaNorris Sellers joins Beats Elite class in a major NIL deal, adding to his $3.7M portfolio.

One of the top returning quarterbacks in college football, LaNorris Sellers also capitalized on the NIL front ahead of the ...

Ohio State is a week away from a massive showdown against the Texas Longhorns. Two of the preseason favorites to not just ...

In the era of name, image, and likeness (NIL), athletes wearing a product is it's own business. On Tuesday, Beats by Dre ...

For the second straight year, Caleb Downs gifted Beats to his Ohio State teammates. "Caleb has the floor," Ryan Day said as ...

Texas Longhorns linebacker Colin Simmons is a part of a talented group of players in this year's edition of the Beats by Dre 'Beats Elite' class. Bea ...

As Tennessee starts to wrap up training camp, Josh Heupel’s message was about tuning out the noise. Peyton Manning them ...

Michigan football true freshman quarterback Bryce Underwood signed a massive NIL deal with Beats by Dre for the 2025 college ...

The star quarterback signed his NIL deal with Beats by Dre, then gifted his teammates some new headphones ahead of the season.

Mateer recently entered into a name, image, and likeness agreement with the worldwide brand Beats by Dre. Oklahoma football released a video of Mateer walking into Gaylord Family Oklahoma Memorial ...

Beats by Dre has announced their third class of "Beats Elite", the company selects a handful of college football players to ...

The latest collaboration between Apple subsidiary Beats and Japanese artist Verdy is a limited-edition Beats Pill holder that ...