Do our readers pay for YouTube? We ran a reader survey to get the real numbers, and the answer is not a good look for Google.

Its audience is young; an astonishing 90 percent of American teenagers are on the platform. YouTube TV is bigger than many cable operators. (Since last year, the main way YouTube has been consumed in the United States is actually on connected television.

YouTube Premium is getting more expensive in the US, with prices rising by $2 on standard individual accounts and as much as $4 for the family plan. The price hike is already in effect for new accounts,

YouTube now automatically holds back ads when live chat engagement peaks. Additionally, buying a Super Chat, Super Sticker, or virtual gift now earns you a personal, ad-free viewing window so you don’t miss the creator’s shoutout.

YouTube is rolling out a major AI upgrade that could change how creators make content through the use of digital avatars.