YouTube has shared some recent updates to advertising options on YouTube Shorts to help brands connect more naturally with ...

YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to boost engagement and drive holiday conversions.

YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile ...

YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New ...

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – ...

With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used ...

In an effort to help brands get the attention of as many viewers as possible, YouTube is launching a “Select Shorts” ad offering, to give advertisers the ability to engage audiences across a variety ...

If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...

As Nike’s new CEO prepares to take over, the shoe brand is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes.

A year after turning on monetization, YouTube Shorts isn’t quite a TikTok killer, but it’s given creators a new revenue stream. A year after turning on monetization, YouTube Shorts isn’t quite a ...

Every year, we at YouTube love to look back at the top performing ads of the past 12 months to showcase the brand creativity that shapes our culture. And 2024 was no different — except for one thing.

YouTube Premium Lite offers a budget-priced paid subscription that removes most ads from YouTube. Exceptions have included things like music videos, and in some markets Google has warned that Shorts ...