YouTube has rebranded and expanded its BrandConnect program into YouTube Creator Partnerships, integrating it directly into YouTube Studio for creators and Google Ads for advertisers. The platform ...

Designed to help boost engagement around emerging creators, YouTube is rolling out its “Hype” feature in 39 countries across the globe, including the U.S., U.K., Japan, Korea, Indonesia and India.

YouTube has launched its revamped Creator Partnerships platform, integrating advanced discovery, outreach, and measurement tools for brands and creators. The update, unveiled at the 2026 YouTube ...

With many social media platforms vying for a larger share of the creator equation, YouTube is looking to assert its dominance and shore up stronger appeal to brands and creatives alike. At its “Made ...

YouTube’s “Hype” feature, which allows fans to help their favorite creators get discovered, is rolling out globally, the company announced Tuesday. First introduced at Google’s Made On YouTube event ...