Jeff Barter has been playing with products from Yamaha Motor Canada Ltd. for as long as he can remember. The Victoria, B.C., native grew up around Yamaha marine products, ATVs and dirt bikes. When he ...

Yamaha Motor Canada has selected Toronto-based The Turn Lab as its new media AOR. The deal includes media planning and buying, customer development, reporting and optimization as well as social media ...

With a lifelong love of automotives and outdoor recreation, Véronique Dupuis-Daly was thrilled when her employer, Yamaha Motor Canada, offered employee training in its various vehicles. “You get to ...

Yamaha said Burnett and Martinez will work closely over the coming months to align strategy and operations, with a continued ...

Yamaha Motor Corp., USA (YMUS), is promoting Dean Burnett to SVP and president of Motorsports. Burnett is said to bring over ...