Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

Last week, I posted my own advice for writing an email subject line. However, I also forwarded the question to a REAL expert, the sales guru/trainer/author extraordinaire Keith Rosen. Here's what he ...

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People receive hundreds of e-mails a day, if not more, which means marketers face steep competition when launching an e-mail promotion, sending out a newsletter, or revealing a new product or service ...

Even though many of us complain that our inboxes are too full, email is still one of the most popular ways to communicate. The average person sends and receives 123 emails each day, and that number is ...

Billions of emails are sent every day, and only 42% of them are actually important, according to email management service SaneBox. For marketers who want their messages to stand out among the masses, ...

If you’re like me, you leave email subject lines for last. In short: They’re difficult to write. You need to keep them short and sweet but still make sure that they scream “read me!” How do you do ...

It’s easy to get lost in our inboxes. How many times have you been in the middle of responding to one email when another, seemingly more urgent, one comes in? Or how many times have you filed away an ...

It seems absolutely preposterous that you spend as much time crafting the subject line, along with the preheader, as you do writing the entire text of the rest of the email, but savvy online marketers ...

If emails with those subject lines landed in your inbox, would you open them? If I told you the first email came from President Obama’s re-election campaign and the second was from Urban Outfitters, ...

The most effective e-mails--business and personal--tend to be brief, focused and, in some fashion, compelling. But even the most finely crafted missive is only as effective as its subject lines--the ...