Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS ...

Bulk SMS marketing has been around for years, yet in 2025 it is still quietly outperforming many “new” digital channels.

Do you have any idea what the SMS open rate is? Ninety-eight percent. That's more than double the rate of emails, which is said to hover at around 42.35%. These numbers go to show just how relevant ...

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

Advertising merchandise and services via text messages. If people opt in to SMS marketing, they periodically receive text ads. However, too often, cellphone numbers are exchanged or sold without the ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the bandwagon; consumers are now accustomed to receiving ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. SMS marketing is becoming increasingly central to business marketing strategies, both in the ...

Opinions expressed by Digital Journal contributors are their own. With the average American checking their phone once every 12 minutes, it is easy to see why SMS marketing is one of the most popular ...

This year marks the start of a fresh decade, meaning it's a blank slate, so why not jazz up your marketing mix? What you’ve been doing is getting results, sure, but don’t you want to go farther? Let’s ...

Projections estimate the SMS marketing industry will reach $9.96 billion by 2030, which means brands, creators and public figures are doubling down on SMS as a powerful way to build meaningful ...