Group* norms are “rules” regarding what group members should think and do. They define what’s normal behavior in the group. Conformity to group norms enables the group to function smoothly ...

Highlighting social identity and peer group norms can increase water conservation Date: March 21, 2019 Source: University of East Anglia Summary: New research suggests that targeted use of ...

New research suggests that people do change their own personal judgments so that they fall in line with the group norm, but the change only seems to last about three days.

The power of group norms has long been recognized in other domains. For example, young people’s drug and alcohol use or risky sexual behavior is heavily influenced by what they believe their ...

Reducing the rising tide of political extremism—and violence—in the United States and beyond may require a rethinking of how we understand the forces that drive polarization, according to a ...

The present study examined the interactive effects of school norms, peer norms, and accountability on children's intergroup attitudes. Participants (n = 229) aged 5–11 years, in a between-subjects ...

Research indicates that in-group favoritism is prevalent among both adults and children. Although research has documented that individuals do not consistently display an in-group bias, the conditions ...

Historically, researchers have focused on "out-group meta-perceptions," or how individuals believe they are perceived by those with opposing political views—for example, how a U.S. Republican ...