These past two years have seen the fall of the New Economy and a return to traditional business fundamentals. The buzz words have changed: No longer is B-to-B, B-to-C or P-to-P guaranteed to secure ...

You can be heard above the noise—whether it's with market-optimization software, ads aimed at wireless devices, or transaction-enabled e-mails Internet marketing is ...

AppLovin rebounded from short-seller pressure and a tech sell-off, driven by a strong company response to short-seller allegations and an excellent Q1 2025 earnings beat. The company has divested its ...

TV ad company Spot Runner has launched Project Malibu, their much anticipated web-based platform for buying and selling television advertising. The move comes after nearly two years of development, ...

AppLovin’s first quarter results were well received by the market, as the company achieved substantial year-over-year revenue growth, driven by enhancements to its advertising technology and continued ...

The remarkable 10-year-old story of Web advertising services firm Accipiter entered into a new chapter Monday night when the Raleigh-based firm announced it was being acquired by a Seattle company for ...