After a partnership that lasted roughly 13 years, Stephen Curry and Under Armour have parted ways so the NBA superstar can focus on his own independent brand. The 11-time All-Star left Nike for Under ...

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike. At the time, Nike controlled the vast majority of the NBA ...

NBA star Stephen Curry is a free agent for the first time in 13 years as athletic brand Under Armour decides to part ways. Athletes do a lot of brand collaborations throughout their careers. However, ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Stephen Curry and Under Armour made their breakup official on Nov ...

Steph Curry and Under Armour are no more. The Warriors star and company announced plans to separate Curry Brand from Under Armour, ending a 13-year partnership. “Under Armour believed in me early in ...

The Under Armour sneakers worn by Stephen Curry of the Golden State Warriors. After more than a decade together, Under Armour Inc. and NBA star Stephen Curry on Thursday said they would be parting ...

Steph Curry and Under Armour’s failed bid to have WNBA superstar Caitlin Clark join his brand last year was a “sore point” for the Warriors guard before splitting from the sportswear company this ...

Stephen Curry was supposed to be an Under Armour athlete for life. The 37-year-old Golden State Warriors phenomenon signed with the well-known company in 2012 and appeared to have every incentive ...

Stream NBC 5 for free, 24/7, wherever you are. In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike. At the time, ...