Consumer sentiment about artificial colors and flavors vary, but General Mills played to the natural-loving side back in 2016 ...

After receiving thousands of customer requests, General Mills is giving the people what they want. After receiving thousands of customer requests, Trix is changing up their cereal once again. In 1991, ...

Trix is back to its original rainbow tricks. The people have spoken and rest assured, Trix will be back to their beloved and artificially neon-colored ways come October. On Thursday, General Mills ...

Lucky Charms and Trix are getting a major makeover, but this time, the change is happening behind the colorful cereal pieces. Food giant General Mills has hit a massive milestone by stripping ...

General Mills has removed artificial colors from every cereal it sells in the United States, completing a companywide change that once seemed almost impossible for some of its most recognizable ...

Food-making giant General Mills, which is behind popular cereals like Trix and Lucky Charms, announced that all of its U.S. cereals are now made without "certified colors." ...

And today in News That’s Sure To Push All Your Nostalgia Buttons, we have this: Trix is bringing back the fruit-shaped pieces for which the cereal was known during the 1990s — and soon. According to a ...