A few weeks ago, I was talking to a UX expert, and he told me that many of the tech startups are creating very similar web experiences, making it hard to tell them apart. Creating a brand with a ...

Before a company launches today, its brand voice must be defined so that all of its marketing, advertising and social media content has a consistent, recognizable tone and style. While some brands ...

Everywhere you turn on social media these days, you find people pushing out oodles of content, claiming to be thought leaders. But thought leaders aren’t self-appointed; they earn that title from ...

Student-led robotics startup wins top prize for self-navigating boat. Making award-winning ideas look effortless. Inspiring but not preachy. UB medical students bring ‘Tar Wars’ tobacco-free message ...

That dogs respond to our voice probably surprises no one. But what exactly do the animals perceive? And how much information ...

The tone of your voice is important. Why? Tone matters. I remember times I felt frazzled or aggravated and then said something with an edge to it that just wasn't necessary or useful. Sometimes it was ...

CNET's Iyaz Akhtar has a reputation for his tone of voice, so he tried to see if Amazon's new fitness band could help. Iyaz Akhtar Principal Video Producer Iyaz Akhtar works tenaciously to make ...

What does it mean to teach your kids how to identify tone of voice? This time of year, as parents wade back into the school routine, you may be noticing your tweens and teenagers have already missed ...

Content alone won’t help you build long-lasting customer relationships. It’s your tone of voice that makes all the difference in SEO copywriting. We all know when it comes to SEO, content is key.