Ultimately, we are shifting to an environment where success lies in anticipating what customers want before they ask for it.

As terabytes of consumer data are collected every day, companies have more information than ever about their customers. But that doesn’t mean they understand what those customers need—or how best to ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s consumers expect personalized service and an ...

The combination of automated call systems and endless hold Muzak is downright enraging. Few things are more frustrating than having to explain your problem to multiple people and finding that none of ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Marketing efforts are often heavily tied to the goal ...

When businesses measure success purely by the numbers, they can lose sight of their customers as living, breathing human beings. Customers don’t care about figures or datasets; they’re concerned with ...

Customer feedback is one of the quickest and most efficient ways to improve your business. After all, who would know better than your customers what you do well and what could use improvement? The ...

In business, something worth doing well is worth documenting. That is why you want to fully communicate all aspects of what customer service means to your business, your employees and your customers.

Small companies taking the customers' point of view are customer-focused. That means they keep the customer in mind when developing their products and services. Marketers also make it easier or more ...

This column is part of The First 90 Days, a series about how to make 2025 a year of breakout growth for your business. “Familiarity breeds contempt” does not apply in business. In fact, familiarity ...

Comparably determined customers' top 100 brands using ratings from approximately 200,000 people. Consumers anonymously rated thousands of brands on Comparably.com from August 1, 2020 to August 1, 2021 ...

Every time I'm about to call a customer service line – dread washes over me. I know I'll fold as soon as a customer representative says they can't help me, and I feel like I've lost before even trying ...