The dream of the television pitchman is wondrously simple: to get painlessly but surely inside the viewer’s head. To make the dream come true, two young companies are peddling “subliminal perception,” ...

Huxley noted that subliminal projection was not discussed in the original Brave New World, but that he would have included such a powerful concept if he had known about it. With further regard to ...

“Unless we are much mistaken, the next phrase that is going to be on everyone’s tongue is ‘subliminal advertising.’” - The Nation, October 5, 1957 In 1957, an intense, very real fear regarding a new ...