Content marketing should be a strategic imperative for brands in 2013, but even the biggest marketing teams with the deepest pockets have trouble carving out the right content marketing plan. Using ...

Social Media moves more quickly than the typical corporate strategy. This template will help your organization embrace social media as a branding tool while developing a comprehensive plan to protect ...

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

After years of consulting brands and entrepreneurs, I’ve heard lots of requests to make branding easier to understand. When people ask about branding, what it is or why it’s important, I feel like I’m ...

There are many different ways to boost your sales figures but one thing is for certain: sales simply cannot be neglected. You might hope for passive sales or you may employ a team of cold-callers but ...

Our expert team of writers and researchers rates project management software against the factors small businesses care about most - value for money (for both small and growing teams); depth of ...

There are seven major sections of a business plan, and each one is a complex document. Read this selection from our business plan tutorial to fully understand these components. We'll be in your inbox ...

Comprehensive 80 incident response templates, playbooks, and scenarios that help teams build plans faster and strengthen cyber readiness.

Getting value from social media as a marketing channel requires a clear, focused strategy. But where do you start when it comes to planning your social media strategy? This social media marketing ...