There are “traditional” designers and there are “strategic thinking” designers. Traditional designers often follow strict guidelines and do not think beyond the assigned tasks and the impact they ...

The goal of strategic design thinking is to understand and solve a problem for its consumer. This method is applied to the design of intangible services and processes, which is an idea we have become ...

According to an April 2022 Gallup article, "U.S. Employee Engagement Slump Continues," only 32% of full- and part-time employees are engaged, while 17% are actively disengaged. This lack of employee ...

It is a tale as old as time: a qualified candidate is ready to be promoted, but it never seems to happen. What if this common problem that leaders experience could be solved with one overlooked ...

The best teams work well not because they think identically, but because they value and leverage each others’ distinct approaches. Thought diversity is foundational to design thinking because diverse ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

A nonlinear approach to problem-solving is a key ingredient to adapting to a new culture. Singapore's Defence Science and Technology Agency uses nonlinear thinking. So do the U.S. Army, and even a ...

Focus on developing an authentic brand voice that appeals to your customers. Strategic-design thinking has one single goal: to understand and solve a problem for its consumer. This method is applied ...