The popular FOX Sports mascot celebrated its 20th birthday during the 2025 NFL season, marking two decades of Cleatus making ...

Mr. Met, the beloved baseball-headed mascot for the New York Mets, was ranked the 10th highest paid sports mascot.

Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

FIFA has unveiled the official mascots for the 2026 World Cup, which will be co-hosted by Canada, Mexico and the United States. Atlanta is one of the host cities for the World Cup next year. The ...

EAST LANSING, Mich. (AP) — Ross Ramsey enjoys spending time with fellow alums at Michigan State football tailgates. These aren’t just any old former Spartans, though. They were Sparty himself – ...

Ross Ramsey enjoys spending time with fellow alums at Michigan State football tailgates. These aren’t just any old former Spartans, though. They were Sparty himself – something few knew when Ramsey ...

Literally obsessed.

As evidenced by the sideline brawls and sign-stealing scandals of games past, emotions run high on college football gamedays. Sometimes so high that even the teams’ mascots feel compelled to get in on ...