For Southwest Airlines, ... has long put customer service at the center of its strategy. Today, it is investing in social media as a complement to other marketing and customer service channels.

Paula Berg, director of emerging technologies for Southwest Airlines, keynoted the UW-Whitewater, Comet Branding Social Media Summit yesterday Paula Berg, director of emerging technologies for ...

Marketing News & Strategy How Southwest Airlines is trying to restore consumer confidence this holiday season After last year’s meltdowns, the carrier is investing in technology and communications ...

Several members of Christi McNeill's family have worked for Southwest Airlines, and five years ago, she sought to continue that tradition when she applied with the company to be a flight attendant.

Staying social is key to Southwest Airlines' strategy By Erin Mulvaney , Real Estate Reporter, Houston Chronicle Updated Sep 11, 2014 10:48 p.m. The Listening Center at Southwest Airlines ...

Southwest Airlines knows it can’t compete with other airlines on high-class service and doesn’t try. Instead, its known for keeping costs down with its no… ...

Long praised as an exceptionally smart, consumer-friendly company, Southwest Airlines finished dead last in on-time flights for the fourth quarter of 2013. Here's how they're attacking the problem ...

Hosted by Aby Varma, founder of Spark Novus, this Marketing AI SparkCast episode explores why every enterprise needs an AI ...

Southwest Airlines Co. (NYSE:LUV), the fourth-largest U.S. airline by revenue with annual sales of $27.5 billion and a market capitalization of $20.3 billion, is embarking on a series of strategic ...