INDIANAPOLIS, March 26, 2023 — In chemistry, we have He, Fe and Ca — but what about do, re and mi? Hauntingly beautiful melodies aren’t the first things that come to mind when looking at the periodic ...

Forbes contributors publish independent expert analyses and insights. I write about music, and why you buy the tunes you do. Sunday night, Whiplash won an Oscar for Best Sound Mixing, while American ...

Image used for representative purpose Are there any categories that benefit from signature sound identities? When engaging in sonic branding, it’s important to view it as the creation of an identity ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...