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When I was researching the best bassinets on the market for my first child, I heard a lot of commotion around the Snoo bassinet. I’d hear stories of sleep-deprived parents on a quest to find a Snoo as ...

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“You have to write about the Snoo,” my friend said. We were at dinner, and she had recently told me she was pregnant with her first baby. “The what?” I said. “The Snoo,” she said. “It’s a ‘smart’ ...

Editor’s note: Christina Ladd, mother to a then-6-week-old baby, first tested Happiest Baby’s SNOO Smart Sleeper in 2017, soon after it was released. After ten weeks of testing, she concluded it was ...

Parental instincts are such that laying your precious newborn down in a high-tech bassinet that can not only sense when she’s crying but also jiggle and shush her back to sleep might seem unnatural.

The Snoo Smart Bassinet pitch focuses on safety and sleep. Its purported ability to help babies—and their caregivers—get more shut-eye has fueled its popularity with those who can afford the $1,300 ...