To Kelly Haley’s 11-year-old daughter, Sophia, makeup isn’t just pretty powders, creams and goops. It’s a way of life. Growing up as the kid of a pro cosmetologist, the artsy fifth grader has had a ...

When college student Chloe Grace took to TikTok to share her recent shopping experience at Sephora, she inadvertently sparked a viral phenomenon known as “Sephora Kids”. It all began just days after ...

For the second year in a row, California has introduced a bill that, if passed, would ban minors from purchasing anti-aging beauty products. The bill follows the ongoing "Sephora kids" trend, in which ...

If you have any tweens in your life and you've been anywhere near the internet the last year, you've probably heard about so-called "Sephora kids." These are middle schoolers, all around 11, mostly ...

A weekly newsletter for the chronically online and easily entertained. Honey dishes us savvy analysis on culture, entertainment and power to make you the group chat MVP. Subscribe today! In Oct. 2023, ...

Like many millennial moms, I remember officially graduating from Lip Smackers to The Body Shop’s Kiwi Fruit Lip Balm. Today, I might be labeled a “Sephora Kid” for all the sampling of beauty products ...

In December, a video from TikToker Chloe (@chloevanberkel) went viral. In the video, she speaks about a new phenomenon of young girls frequenting stores like Sephora and Ulta. She argues that these ...

Thirty years ago and a teenage girl's skin routine would usually consist of a bit of cleanser and moisturiser - not forgetting the old facial scrub. Mums today joke about how makeup was nothing more ...

It’s a universal truth that every generation complains about the generation that follows them. But Generation Z’s disdain for Generation Alpha is swarming the internet like children are swarming ...