Houston Chronicle

How to Do a Market Segment Analysis on Web Business

A core component of any web-based business plan should be a market segment analysis. Segmenting your market into different targets can help you better define not only your competition, but other ...
Houston Chronicle

How to Analyze & Evaluate Segment Performance

Business segment analysis helps break down results to determine which areas are most profitable and which are lagging behind expectations. Doing so effectively requires a focused approach that ...
Business Wire

Market Segmentation Analysis to Identify Profitable Customer Segments for a Construction Equipment Manufacturer | Read Infiniti’s Latest Success Story for Detailed Insights

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on market segmentation analysis. This ...
Business Wire

Market Segmentation Analysis Helps a CPG Supplier Reduce Customer Attrition and Achieve Significant Sales Growth | Infiniti’s Recent Client Engagement

LONDON--(BUSINESS WIRE)--Changing social, political, and economic scenarios have propelled a variety of challenges for companies in the CPG industry. Constantly changing preferences, widely ranging ...
Marketing

Market Segmentation: Where Companies Go Wrong and Why You Need Differential Advantage Analysis

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...