Who are Salish and Jordan Matter, and why are they trending?

YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...

Gen-Alpha influencer Salish Matter, 16, is so popular with her peers that when she appeared at the American Dream Mall in New Jersey in late 2025 to promote her skincare line Sinc ...

Meet the launch making waves and dominating FYPs: the viral debut of Sincerely Yours, the new beauty brand co-founded by 15-year-old creator Salish Matter. The brand’s record-breaking first event at ...

Salish and Jordan Matter, the father-daughter duo known for posting videos of their weekly adventures on YouTube, have entered an exclusive deal with Netflix. At the streamer, Salish and Jordan will ...

It was quite the scene at American Dream Mall Sept. 6: Thousands of tweens, crammed into the Dream Stage atrium or running five deep at the railings on the two tiers overlooking the atrium, all ...