Want a great idea to increase your sales? Go no further than the promotional idea dreamed up by Hoover in the late 1990s. Then do the exact opposite. You know Hoover right? British people, even today, ...

A time-tested method of attracting new customers is a sales promotion. Typically a company runs a sale or an incentive to attract new buyers into its stable of customers. Promotions are a terrific way ...

For OPIA, the 200-promotion milestone reflects the continued evolution of its promotional capabilities and a disciplined, execution-first approach to sales promotions. For NATM, it reinforces access ...

Sales promotions (i.e. cashbacks, rebates, trade-ins and incentive rewards) have long fueled sales growth and differentiation in consumer electronics and appliances. But as promotional activity ...

A quick trip to the grocery store these days can certainly wallop the wallet. From beef roasts to eggs to snack food, so many items cost much more than this time last year. Have you looked at the ...

The IPA Bellwether Report Q2 2023 is once again an intriguing mixed bag of statistics on UK marketing budgets. Firstly, the good news: following a sharp increase in the previous quarter, spend ...