Not long ago, buying a new Rolex required a certain suspension of disbelief. Prices followed ravenous appetite rather than ...

Warm, modern and distinctive without being loud and obnoxious. The brown-and-black ceramic bezel gives the GMT-Master II a ...

Arriving in the jet age as a tool for Pan Am pilots, the GMT-Master II evolved into Rolex’s smartest travel watch: ...

The watch community has long speculated about whether Rolex would raise its prices in 2025, and now the answer is clear: yes, they have. The adjustments span across nearly all collections, from the ...

Those with appropriately trained watchmakers working with approved equipment in accredited Rolex Service Centres are now ...

So, you want to buy a Rolex? Getting put on a waitlist for who knows how long and shelling out a five-figure retail price for a brand new Rolex isn't in the cards for everyone. But fear not. That ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

For those not yet initiated into the world of Rolex, walking into an authorized dealer (AD) and expecting to walk out with a Submariner or Daytona is, frankly, adorable. Buying nearly any new Rolex ...