AI can drive stronger early monetization for apps, but sustaining value remains the challenge, RevenueCat's latest report finds.

QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...

Mobile remains the industry’s largest segment, accounting for 55% of total games revenue in 2025 and reaching nearly three billion players worldwide.

Only a third of app marketers are currently using in-app messaging. That could soon change, however, if the other two-thirds find out that apps that use in-app messaging tend to get 3.5 times better ...

According to the Urban Airship report on push notifications impact on retail App retention rates, of the 63 million new app users analyzed for this report, 85% of Android users and 50% of iOS users ...