It’s a quest of Guinness proportions. Six-year-old Tustin resident Max Wilford is calling for residents to join him in creating the world’s longest rainbow loom bracelet. The goal: to set a Guinness ...

Friendship bracelets? Silly Bandz? Those are SO yesterday. This year's hot trend with the elementary school set is Rainbow Loom bracelets. But you probably already know this if you have a young girl ...

Parents who are sick of vacuuming up the little blighters from under the sofa have US entreprenur Cheong Choon Ng to thank. His daughters were fond of making bracelets by weaving elastic bands over ...

Websites, YouTube videos and apps are providing tutorials for parents to keep pace with 2014's tween craze Parenting manuals? Pfft. The internet is now the flustered parent's first port of call for ...