The COVID-19 global health crisis created a surge in video streaming consumption, with a long-lasting impact. Research shows that more than 310 million connected households will have at least one OTT ...

A new analysis of millions of social media posts across seven different platforms reveals that the relationship between political content and user engagement is highly dependent on the specific ...

In a Google SEO office-hours hangout Google’s John Mueller offered a broader definition of what content quality really means. His definition expands on what it means to have quality content and can ...

In today’s digital world, content is king. There is significant value placed on the amount and quality of the content that a marketer produces in any given day, week or month. For many content ...

For years, SEO practitioners have wrestled with the puzzling concept of E-E-A-T – experience, expertise, authoritativeness, and trustworthiness – often simplified to vague advice like “build your ...

Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or ...

K-12 educators are increasingly turning to digital resources to enhance instruction and address student needs. But not all content is created equal, and educators are often left sifting through ...

The quality and completeness of product content across industries and retail channels significantly impacts online sales and enhances brand loyalty. According to the Product Information Report, the ...

Google has made significant changes to its Quality Rater Guidelines (QRG) for search. While Google updates this document several times per year, the latest version, updated today, came with notable ...

Content marketing has evolved to become a unique field within the marketing industry. One of the things that businesses have realized when it comes to content marketing is that quality trumps quantity ...