Marketing is most effective when creativity is paired with a data-driven strategy. Reaching the right customers — and generating consistent revenue — requires understanding how people actually ...

Exhibitions and event marketing continue to be effective tools in modern marketing strategies, especially in the context of push and pull marketing. At exhibitions, companies have the opportunity to ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key ...