Since its establishment in 1960, Sanrio has created hundreds of different mascot characters. While some, like Hello Kitty, are globally known, instantly recognizable pop-culture icons, others have ...

Every April 16th, fans of Sanrio's kawaii universe have one more reason to smile: Pompompurin's birthday. Pompompurin is a cream-colored Golden Retriever with a signature brown beret. He lives in a ...

People residing outside Japan can view the results via the official English website. It also includes an Overseas Country Region Ranking page that shows the top 5 results in Mainland China, Hong Kong, ...

After years of Cinnamoroll's dominance, the adorable little yellow dog, Pompompurin, is Sanrio's most popular character in 2025. This victory is especially meaningful because Cinnamoroll had dominated ...

A variety of new products bearing Sanrio characters are seen along a wall at the Sanrio Expo 2017 in Shinagawa Ward, Tokyo, on Feb. 4, such as Pom Pom Purin, My Melody, Kuromi, and Hello Kitty herself ...

Last month’s papal conclave may have drawn global attention, but elsewhere, another vote stirred near-religious fervour: Sanrio’s annual popularity contest. Millions of fans cast ballots not for a ...

One of Tokyo’s most popular (and adorable) indoor attractions is Sanrio Puroland in Tama city. The super kawaii theme park is home to Sanrio’s most beloved characters including Hello Kitty, Gudetama, ...